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The Benefits of Developing on WordPress

By Web Design, WordPress Web Developer
The Benefits of Developing on WordPress

Building a strong digital presence is critical for any business, and a website is often the first point of contact.

A well-designed website can enhance your company’s image while providing customers with the information they need to make a purchase.

However, with so many website builders on the market, it can be hard to decide which platform to use. One of the best options on the market is WordPress, a content management system (CMS) that can be used to develop a website from scratch or improve an existing website.

Let’s break down the top reasons that WordPress is a top choice for website development – and how your business can benefit:

What is WordPress?
When you think of WordPress, you may think of website design and development.

However, WordPress goes beyond just website design – it is a content management system that you can use to manage all aspects of your website, including the design, content, and functionality.

A CMS like WordPress is important for businesses because it allows you to control your website without relying on a web developer. This means that you can make changes and updates to your website whenever you want, without waiting for someone else to do it for you.

For your business to continue to grow and scale, you need a website that can grow and scale with you. WordPress is the perfect platform for this, as it is SEO-friendly, mobile-responsive, and user-friendly. Let’s explore each of these benefits in more detail:

SEO-Friendly
WordPress is SEO-friendly right out of the box. This means that your website will be easier to find online and rank higher in search engine results pages (SERPs).

In order to make sure your website is as SEO-friendly as possible, you need to use the right plugins and make sure your site is properly optimized. However, if you’re not comfortable doing this yourself, there are plenty of WordPress SEO services that can help.

When used properly, SEO can help your website attract more visitors, which can result in more leads and sales.

Mobile-Responsive
With more and more people using their phones and tablets to access the internet, it’s important that your website is mobile-responsive. This means that your website will automatically adjust its layout and design to fit any screen size – no matter how small.

Again, WordPress is mobile-responsive right out of the box, but you may need to install a plugin or two to make sure your website is displaying correctly on all devices. This ensures that no matter where your customers are, they will be able to view your website without having to zoom in or scroll around.

When you have a mobile-responsive website, you can rest assured knowing that you are reaching your target audience in the best way possible – no matter their device.

User-Friendly
WordPress is also user-friendly, meaning that anyone – even those without any technical experience – can easily manage and update their website. This is thanks to the WordPress dashboard, which provides users with an easy-to-use interface that lets them control every aspect of their website.

In addition, there are thousands of WordPress plugins and themes available on the internet, which means you can customize your website to match your branding and style.

Large Plugin Library
As we mentioned earlier, thousands of WordPress plugins are available on the internet. These plugins allow you to add new features and functionality to your website without writing any code yourself.

This is a huge advantage for businesses, as it means they can add features like e-commerce, social media integration, and contact forms without hiring a developer.

The best part is that most WordPress plugins are free to download and use.

Theme Library
Similarly, there are also thousands of WordPress themes available on the internet. These themes allow you to change the look and feel of your website with just a few clicks.

Again, this is a huge advantage for businesses, as it means they can change the design of their website whenever they want, without having to wait for a developer.

Additionally, many WordPress themes are free to download and use.

eCommerce Capabilities
If you want to start selling products or services online, WordPress is the perfect platform to do so. This is thanks to its eCommerce capabilities, which allow businesses to easily add a shopping cart and payment gateway to their website.

This means that you can start selling your products or services online without having to learn any coding or programming languages. When you can sell products and services online, it opens up a whole new world of possibilities for your business.

Custom Design Potential
As we mentioned earlier, WordPress is highly customizable. This means that you can change the design and layout of your website to match your branding and style.

In addition, you can also add new features and functionality to your website with the help of WordPress plugins. This gives businesses the ability to create a completely unique website that stands out from the competition.

Build on WordPress with Standout
As you can see, WordPress is a great option for website development. It’s easy to use, customizable, and SEO-friendly – meaning your website will rank higher in search engine results pages.

While building from a template can be enticing, it’s the deep integrations and customizations that make WordPress stand out. However, many may find the design and development process daunting.

That’s where Standout comes in – a digital design and development agency that can take your business to the next level.

From strategy and branding to front-end and back-end development, we can help you create a website that not only looks great but also functions flawlessly. So, if you’re looking to take your business to the next level, contact us today and let us show you what WordPress can do.

Contact Standout Today!

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March 22, 2022
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Why You Need a Strong Marketing Plan in the Digital World

By Digital Marketing
Why You Need a Strong Marketing Plan in the Digital World

The world has gone digital. If your business isn’t utilizing digital marketing, you’re missing out on a big chunk of the market.

So how do you create your own digital marketing plan? It’s not as daunting as it sounds – you simply need a strong strategy and the right tools.

Marketing strategies and plans have been part of business for a long time, and the digital age has only made them more important. If you’re not using digital marketing, you’re at a disadvantage. You need to be where your customers are, and right now, that’s online.

Let’s discuss why a digital marketing plan is critical to your business’s success – and the step-by-step process of creating one.

Why Create A Digital Marketing Plan?
Your customers are online. In fact, according to a study by Hootsuite and WeAre social, 79% of consumers are now active on social media. That’s a lot of people that you’re not reaching if your business isn’t utilizing digital marketing strategies.

Not only that, but the way customers buy products and services has changed. They’re no longer relying on advertisements or salespeople to tell them what they need.

Instead, they’re turning to the internet for research and recommendations. In fact, studies continue to show that customers are more likely to buy a product after seeing a positive online review.

That’s why it’s so important to have a digital marketing plan – to make sure your business reaches out to customers where they are and provides them with the information they need to make a purchase.

How To Create A Digital Marketing Plan
Now that we’ve established why it’s crucial to have a digital marketing plan let’s discuss how to create one. The process can be broken down into five simple steps:

  1. Figure out your goals and objectives
  2. Consider the time, money, and resources needed
  3. Develop a strategy and tactics
  4. Put it all together
  5. Measure and adjust

Let’s discuss each of these steps in more detail.

Figure Out Your Goals And Objectives
Your first step is to figure out your goals and objectives. What are you trying to achieve with your digital marketing plan? Do you want to increase brand awareness? Increase website traffic? Sell more products or services?

Once you know what you’re trying to achieve, you can start developing specific goals and objectives.

For example, if you want to increase brand awareness, you might set a goal to increase the number of followers on your social media channels. Or if you want to sell more products, you might set a goal to increase website traffic by 20%.

With the right goals and objectives in mind, you can start developing a strategy and tactics to help you achieve them.

Consider The Time, Money And Resources Needed
Before you start creating your digital marketing plan, it’s important to consider the time, money and resources that will be needed. How much manpower will you need? What kind of equipment or software do you need? How much money can you realistically spend on this project?

It’s also important to consider how long it will take you to achieve your goals. Some objectives might be short-term, while others might be long-term. Make sure you have a timeline in mind so you can stay on track.

Develop A Strategy And Tactics
Now that you know your goals and objectives and consider the time, money, and resources needed, it’s time to develop a strategy and tactics. This is where you decide on the specific methods you’ll use to achieve your goals.

For example, if one of your objectives is to increase website traffic, you might develop a strategy to increase the number of blog posts you publish each month. And your tactics might be to promote those blog posts on social media and through email marketing.

Putting together a strategy and tactics will help you stay focused and make sure you’re using the most effective methods possible to reach your goals.

Put It All Together
Once you have a strategy and tactics in mind, it’s time to put it all together and create your digital marketing plan. This is where you’ll outline the steps you’ll take, and the timeframe you’ll be working with.

It’s also a good idea to include a budget, so you can stay on track financially. And don’t forget to include contact information for everyone involved in the project.

Measure And Adjust
Once your digital marketing plan is up and running, it’s important to track your progress and make sure you’re on track to achieve your goals. This means measuring things like website traffic, social media followers, email opens and clicks, and sales conversions.

If you find that you’re not making the progress you expected, don’t be afraid to make changes to your plan. This is a fluid process, and it’s important to be flexible and adapt as needed.

Over time, you will need to ensure that you engage with emerging technology and online platforms so that you can remain ahead of the curve.

Start Building a Strong Strategy with Standout
Your marketing plan in the digital world is only part of a robust plan that starts with having a website that is both effective and efficient.

You’ll need to research what is being offered currently on the market related to your business as well as design trends so that you can have a site that looks great, represents you well, and gets people to stay longer when they visit. You should also consider hiring experts who can help get the most visibility for your website.

At Standout, our team of web design professionals has the experience to help you create or update your website and then deploy a digital marketing campaign that targets your customers and gets results. We start with understanding your business and what you want to achieve, so we can develop the most effective plan for you.

Check out Standout’s complete line of services and get started with a powerful digital marketing plan today.

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March 22, 2022
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Want More Traffic? Master SEO

By Search Engine Optimization
Want More Traffic? Master SEO

If you want to increase traffic to your website, mastering SEO is the key. But what is SEO, and how can you use it effectively to boost your website’s presence online?

In our ever-increasing digital world, being seen online is more important than ever in our ever-increasing digital world than ever. SEO, or search engine optimization, is a process that can help improve your website’s visibility and bring more traffic your way.

But what is SEO – and how can you use it to your advantage?

In this article, we’ll explain what SEO is and how it works, and we’ll give practical tips for how you can start using it today to get more traffic to your website.

What is SEO?
SEO is a process that can help improve your website’s visibility and bring more traffic your way.

It stands for “search engine optimization” and is a way of improving the ranking of your website on search engines like Google.

When people search for information online, they will typically use a search engine to find what they’re looking for. The higher your website is ranked on the search engine results pages (SERPs), the more likely people are to find it.

SEO involves optimizing your website and its content to appear higher up in the search engine results pages for certain keywords or phrases. When someone searches for one of these keywords or phrases, your website will appear as one of the top results.

SEO is an ongoing process that requires regular attention and maintenance. There’s no one-size-fits-all solution, so you’ll need to tailor your approach to best suit your website and its goals.

But how does SEO work? And how can you start using it today to get more traffic to your website?

How SEO works
SEO is all about optimizing your website and its content to appear higher up in the search engine results pages.

But how does that actually happen? And what are the steps you need to take to achieve better rankings?

Here’s a simplified overview of how SEO works:

1. Choose the right keywords
The first step in any SEO campaign is to choose the right keywords or phrases. These are the terms or phrases that you want your website to rank for. They should be relevant to your business and its products or services, and they should be ones that people are likely to search for.

You can use a variety of tools to help you choose the right keywords, including Google’s own AdWords Keyword Planner and semrush.com.

2. Optimize your website copy and metadata for those keywords
Once you’ve chosen your target keywords, it’s time to start optimizing your website for them.

This involves adding those keywords to your website’s title, meta description, and header tags. You can also use them in your content, but be careful not to overuse them or you may be penalized by Google.

3. Publish high-quality content
Google has stated that one of the most important factors in ranking a website is the quality of its content. So, in order to improve your SEO, you need to publish high-quality content that is relevant to your target audience.

4. Build links from other websites
One of the most important factors in SEO is link building. This involves getting links from other websites back to your own. The more links you have, the higher your website will rank.

There are a number of ways to build links, including guest posting, blog commenting, and social media promotion.
5. Monitor your results and adjust accordingly
SEO is an ongoing process, and you’ll need to monitor your results and adjust your approach as needed continually. You may need to add new keywords, change your content strategy, or build more links. The key is to be patient and keep at it until you see the results you’re looking for.

Now that you know a little more about SEO let’s take a look at some practical tips for how you can start using it today.

Practical Tips for Using SEO
Here are a few tips for how you can start using SEO to get more traffic to your website:

1. Do Your Research First
The first step is to do your research and find the right keywords to target. This involves using the tools mentioned earlier and doing some manual research to see what keywords people are actually searching for.

2. Always Optimize Your Site As You Scale
When you first start optimizing your site, it’s essential to do everything right.

However, as you scale, you may not be able to continue doing everything by hand. That’s when you’ll need to start using SEO and digital marketing tools to automate the process.

3. Don’t Forget Social Media
Social media is a great way to build links and get your content in front of more people. Make sure to promote your content on Twitter, Facebook, and other social media sites.

4. Use Infographics Strategically
Infographics are a great way to get your content noticed. They are visually appealing, and they can help you communicate complex information in a simple way.

5. Publish Regularly
The more content you publish, the more opportunities you have to rank in Google. Make sure to publish regularly and keep your content fresh.

6. Optimize for Mobile
More and more people are using their mobile devices to search for information online.

In fact, if your site is not optimized for mobile, you can guarantee that you’re being passed up. Make sure your website is optimized for mobile devices, or you may lose out on traffic.

7. Monitor Your Results and Adjust Accordingly
As mentioned earlier, SEO is an ongoing process, so you’ll need to continually monitor your results and make adjustments as needed. Only then will you be able to see the results you’re looking for.

8. Partner with an SEO Expert
If you’re unsure where to start or want to ensure that you’re doing everything correctly, it may be a good idea to partner with an SEO Expert. They can help you identify the right keywords, optimize your website, and build links from other websites.

At Standout, we are a digital marketing agency with expertise in SEO. We can help you get the most out of your website and improve your SEO from website design to content strategy.

If you are ready to take your website to the next level, contact us today for a free consultation – our team can’t wait to show you how SEO can take your web presence to the next level!

Contact Standout Today!

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March 22, 2022
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Understanding Social Commerce vs eCommerce

By Ecommerce Web Developer, Social Media Marketing
Understanding Social Commerce vs eCommerce

Selling products and services online has opened a brand new way for businesses to reach consumers worldwide. However, with this new way of doing business comes new terminology and concepts that can be confusing for business owners just starting out.

If you are interested in boosting revenue via digital channels, you have two main options: social commerce and eCommerce.

In this post, we will define both of these terms, look at the pros and cons of each, and help you decide which option is right for your business (with a little help from the right marketing team!)

Why Sell Online?
Before we break down the options, we must ask – why sell online at all?

There are many reasons, but the three main benefits of selling online are:

  1. Increased Reach: With an online store, you can sell to anyone in the world who has access to the internet.
  2. Enhanced Sales: Not only can you reach more people, but you can also sell more products and services because of the global reach of the internet.
  3. Improved Efficiency: Selling online allows you to run your business from anywhere in the world, at any time. You no longer have to be tied down to a physical store location.

The digital world has made it easier than ever for business owners to reach more customers and sell more products, regardless of their geographical location. And with the right marketing team by your side, you can make the most of both social commerce and eCommerce to grow your business.

What is eCommerce?
eCommerce is the process of buying and selling products and services online. It covers a wide range of activities, from retail shopping to business-to-business transactions.

eCommerce is a fast-growing industry, with global sales expected to exceed the trillions in the coming year. Nearly anyone with a computer and access to a distributor can participate in eCommerce – and you can reach a global consumer base in seconds!

How eCommerce Works
eCommerce is a two-way street. Sellers must offer products that people want to buy, and buyers must feel confident that they are getting a good deal.

Most eCommerce sellers will set up an online storefront where consumers can browse and buy products. The seller will then ship the products to the buyer’s address.

In addition to retail shopping, eCommerce also enables businesses to sell products and services directly to other businesses. This is known as business-to-business (B2B) eCommerce.

While eCommerce has far less overhead than a brick-and-mortar store, it does have some costs. Sellers must pay for a domain name and web hosting, and they may also need to invest in eCommerce software or a shopping cart system.

However, those who can set up an eCommerce system and drive traffic to their store can enjoy a high degree of success.

What is Social Commerce?
Social commerce is similar to eCommerce but run through the vein of social media. Rather than depending on a website storefront, social commerce allows customers to buy products directly from a company’s social media page without ever having to leave the platform.

This helps companies keep customers engaged and browsing their social media pages, which can lead to more sales.

How Social Commerce Works
Rather than simply depending on their main website storefront to drive sales, social commerce businesses use their social media pages as a means of interacting with potential and current customers.

This interaction can take many forms, including:

  1. Posting product photos and descriptions and tag relevant brands or products.
  2. Sharing customer reviews and testimonials.
  3. Offering exclusive discounts or coupon codes to followers.
  4. Running contests and giveaways.
  5. Hosting live video or chat sessions with experts on the product.
  6. Partnering with influencers to promote products.
  7. Creating social media-exclusive content, such as videos, blogs, and infographics.
  8. Building a community of customers who can interact with one another.

Social commerce businesses can use any or all of these methods to interact with potential and current customers on social media. The more engaged a company is with its social media followers, the more likely they are to make a sale.

The Power of the Influencer
One of the primary reasons that social commerce is overtaking eCommerce is the rise of the influencer.

An influencer is an individual who has a large following on social media and wields significant influence over that audience.

Many social commerce businesses partner with influencers to promote their products – creating a unique form of marketing.

The influencer will post a photo or video of themselves using the product, with a caption that includes a special discount code or link to the product page. This type of advertising is incredibly powerful, as it encourages followers to buy the product not just because they trust the influencer but also because they want to get the same product as the influencer.

The Future of Social Commerce
Social commerce is quickly becoming the preferred way to shop for online shoppers. With social media platforms like Facebook, Instagram, and Pinterest leading the way, social commerce allows customers to buy products directly from a company’s social media page without ever having to leave the platform.

This is a huge advantage for companies, as it keeps customers engaged and browsing their social media pages, which can lead to more sales. Yet at the heart of social commerce rests the basic tenants of eCommerce – so businesses who can set up an eCommerce system and drive traffic to their store can enjoy a high degree of success.

Start Social Selling with Startup
Social commerce and eCommerce are poised to lead the way in online sales. If you’re looking to start a business or just want to increase your sales, it’s important to understand the basics of social commerce and how it differs from eCommerce.

One of the best ways to ensure that you start off your eCommerce journey on the right foot is by partnering with Startup, an eCommerce platform that helps businesses of all sizes set up and run their online stores.

At Startup, our team of digital marketing experts can work with you to design and develop a powerful eCommerce strategy that puts your products and services in front of the right audience.

From online storefronts that drive traffic to strategies to engage influencers across social media platforms, Startup has your eCommerce needs covered. Contact us today to learn how to start selling online like a pro.

Contact Standout Today!

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March 22, 2022
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Where Should I Sell? WooCommerce vs Shopify

By Ecommerce Web Developer
Where Should I Sell? WooCommerce vs Shopify

In the world of eCommerce, there are no few options for small business owners looking to start and grow an online store. The benefits of selling online are evident – low overhead costs, global reach, and no need to carry inventory on-site.

Yet, with so many options by which to sell available on the market, choosing the right platform for your business can be difficult. In this post, we’ll compare two of the most popular eCommerce platforms – WooCommerce and Shopify – to help you decide which is best for you.

Both WooCommerce and Shopify offer sellers the same essential capabilities: both platforms allow you to create an online store, add products, manage orders, and process payments.

However, there are some key differences between the two platforms that may make one more suited for your business than the other.

Let’s take a closer look at each and how you can make the right decision on which to use for your business.

Shopify
First, let’s discuss Shopify. Founded in 2006, Shopify is one of the most popular eCommerce platforms on the market.

With over half a million users, Shopify has been able to build a large and active community of developers and entrepreneurs who can help you get started with your online store.

Shopify is an all-in-one platform – meaning that you don’t need to purchase any additional software or services in order to get started. This makes it a good choice for businesses that are just starting out and don’t want to invest in additional tools or services.

In addition, Shopify offers a wide range of templates and themes that can be used to create your store, as well as a library of apps and extensions that can be used to add additional functionality. This makes it easy to get started with Shopify and customize your store to fit your needs.

Shopify also offers 24/7 customer support, which can be helpful if you run into any problems or need help setting up your store.

WooCommerce
Next, let’s take a look at WooCommerce. WooCommerce is a plugin that can be added to WordPress, making it a good choice for businesses that are already using WordPress or who want to use WordPress as their eCommerce platform.

WooCommerce is free and open-source, which means that you can download it and use it for free. However, you will need to purchase a domain name and hosting in order to use WooCommerce.

WooCommerce is a good choice for businesses that want more flexibility and control over their eCommerce store. WooCommerce gives you the ability to customize your store however you want. You also have access to a wider range of themes and templates than you do with Shopify.

However, WooCommerce can be more difficult to use than Shopify, and it may require more technical knowledge. This means that to take true advantage of WooCommerce’s capabilities, you may need to hire a developer to help you set up and manage your store.

Which Is Right for You?
So, which is right for you – WooCommerce or Shopify? The answer depends on your business needs and preferences.

“I just need to set up a fast online store.”
Shopify is a good choice for businesses that want an easy, all-in-one platform to set up and run an online store. It offers a wide range of templates and themes, as well as 24/7 customer support.

Setting up a store with Shopify is easy – you don’t need any additional software or services, and you can get started right away. As you add products and grow your business, Shopify has the ability to scale with you.

However, Shopify offers fewer options for customization than WooCommerce, so if you want more control over the look and feel of your store. Those who are interested in diving into the depths of coding and development would be better suited with WooCommerce.

“I want complete control of my online store.”
This makes sense – if you are looking to fully take advantage of your eCommerce store, you want to use a platform that gives you the most freedom and flexibility. WooCommerce is a good choice for businesses who want more control over their store and those who want to use WordPress as their eCommerce platform.

WooCommerce offers more options for customization than Shopify, making it a good choice for businesses that want to have more control over the look and feel of their store. However, WooCommerce can be more difficult to use than Shopify, so it may require more technical knowledge.

If you are looking for a platform that gives you more freedom and flexibility, WooCommerce is a good choice. Plus, if you are already running a WordPress blog or website, adding WooCommerce as integration is easy to do.

Create Your Perfect eCommerce Store with Standout
Building a successful online eCommerce presence starts with the right platform. If you want to ensure that online buyers can find your store quickly and make seamless payments, choosing Shopify or WooCommerce can be a great way to go.

How do you know which platform is right for you? Our eCommerce experts can help! At Standout, we offer custom WooCommerce and Shopify development, as well as design and marketing services to help your business grow online.

Our team of experts can help you choose the right platform, set up your store, design a beautiful and user-friendly interface, and market your store to attract new customers.

Our digital marketing firm can help you take your eCommerce store to the next level. We can help you create a winning eCommerce strategy from marketing strategies to conversion optimization.

Ready to learn more? Contact us today to learn how to create the perfect eCommerce store for your business!

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March 22, 2022
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Custom Websites vs Templates

By Web Design
Custom Websites vs Templates

In the digital world, your website is your business’ face to the world.

It’s how customers learn about what you do, how to get in touch, and (most importantly) how to make a purchase. So it’s important that your website is not only up-to-date with the latest technologies but also personalized to reflect your company’s unique branding and voice.

When it comes to designing a website for your business, you have two main options: custom websites or website templates. There are plenty of pros and cons to both, so how do you know which one is best for your company?

In this article, we will take a closer look at custom websites and website templates, and we’ll help you decide which option is best for you.

Made For You: Template Websites
As the name suggests, template websites are websites that use pre-made designs and layouts. These templates can be used to create a wide variety of websites, from simple one-page sites to more complex multipage sites.

Many website builder platforms on the market today come pre-packaged with a range of templates to choose from. Sites such as WordPress, Squarespace, and Wix are all popular options that offer a wide variety of free and premium templates.

Template websites are a popular option for small businesses because they are easy to use and typically cost less than custom websites. They also come with a range of features and functions that make them versatile and customizable.

What Are The Pros of Template Websites?
Template-based websites offer fast and easy setup, making them perfect for busy small businesses. They are also affordable, typically costing less than custom websites.

Having the ability to drag-and-drop content and images makes template websites easy to use and helps you to create a website that looks and feels like your own.

Plus, many templates come with built-in features such as video players, photo galleries, and contact forms – so you don’t need to purchase any additional plugins or software.

What Are The Cons of Template Websites?
However, there is a lack of uniqueness and customizability within many of these templates. You lack access to the insides of the template – leaving you at the mercy of the template designer.

Template websites also offer limited design and branding options, which can be a problem for businesses that want to create a unique identity online. Many templates are limited in their layout options and font choices, which can make it difficult to create a website that looks professional and polished.

Template Websites May Be Right If:
  1. You are looking for an easy and affordable way to create a website.
  2. You want a website that is versatile and easy to use.
  3. You don’t need too many design or branding customization options.
  4. You have a limited budget.

From The Ground Up: Custom Websites
While template websites can offer a lot of features and functions, they can often feel generic and uninspired. This is where custom websites come in.
A custom website is a website that is designed specifically for your business by a professional web designer. It will be built from scratch, using your logo, branding, and style guidelines.

The great thing about custom websites is that they can be completely tailored to your needs and wants. You have full control over the design, layout, and functionality of your website – which means you can create a website that is truly unique to you.

The Power of Control
What template websites lack is access to the code and inner workings of the template. This means that you are limited in what you can do with the design and layout of your website. With a custom website, you have full control over every aspect of the design, which gives you greater flexibility and creativity.

If you don’t build a custom website, you may miss out on essential design features that can help to improve the user experience and conversions of your website:

  1. Personalized Branding:
    A custom website allows you to create a unique brand identity that represents your business. You can use your logo,
    colors, and style guidelines to create a professional and polished website.
  2. Improved User Experience:
    A well-designed custom website will be easy to navigate and use. With a custom website, you have full control over the layout and design of your
    website, which means you can create a user experience that is tailored to your target audience.
  3. Increased Conversions:
    A custom website is more likely to convert visitors into customers because it is designed specifically for your business. It uses the latest
    technologies and functions, which means that it is more likely to meet the needs of your target audience.

The Pros of Custom Websites
A custom website is more expensive than a template website, but it offers greater value and long-term success:

  1. A professional web designer designs a custom website specifically for your business.
  2. It will be built from scratch, using your logo, branding, and style guidelines.
  3. You have full control over your website’s design, layout, and functionality.
  4. A custom website is more likely to convert visitors into customers.
  5. It uses the latest technologies and functions, which means that it is more likely to meet the needs of your target audience.

The Cons of Custom Websites
This doesn’t mean that custom websites are perfect – there are a few downsides to consider:

  1. Custom websites are more expensive than template websites.
  2. They require more maintenance and updates, as they are not based on a pre-made template.
  3. It can take longer to build a custom website, as it is designed specifically for your business.
  4. You may need to hire a professional web designer to create and maintain your website.

How to Choose the Best Option for Your Business
So, which option is best for your business? The key is knowing your goals and your resources:

Template websites offer the ability to quickly build and launch websites without the need for design or coding experience. They are perfect for businesses that want a functional website quickly and don’t have the budget to invest in a custom website.

Custom websites offer greater flexibility and control over the design and layout of your website, but they are more expensive and require more maintenance. They are perfect for businesses that want a professional and polished website with unique features and functionality.

Plus, you can easily integrate eCommerce capabilities, enhanced SEO, and custom tracking and reporting tools with custom websites. Having the ability to track and report on website activity is essential for businesses that want to measure the success of their website.

If you’re still not sure which option is best for you, contact a professional web design company for advice. They can help you to assess your needs and goals and recommend the best option for your business.

Build A Powerful Customer Website Today with Standout
If you are ready to take your website to its full potential, Standout can help.

As a digital marketing and design firm, we are equipped to help you build the perfect website for your business – whether it’s a custom website or a template website. We offer a full range of services, including web design, web development, SEO, and social media marketing.

When your website is the primary source of marketing and sales for your business, it’s important to make sure it’s built for success. Standout can help you achieve that success with a website designed to meet your target audience’s needs and help you achieve your business goals.

Contact Standout Today!

We would be happy to discuss your website needs and provide you with a proposal for a custom website or template website.

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March 22, 2022
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