Reach the Right Customers with PPC Advertising
Contact us today to learn more about how our team can help you drive targeted traffic to your website with Google Adwords. We’ll show you the strategies that have worked for other clients in your industry – and watch your business grow!
What is Pay Per Click Advertising?
Pay-per-click Advertisements are just what they sound like: ads that you pay for by the click!
The advertiser only pays when someone clicks on their ad – which means it can be an extremely cost-effective way to drive traffic to your website.
Google’s Adwords platform makes this even easier, allowing you to set a daily budget and have your ad appear in the search results whenever someone searches for related keywords. Your ad will also show at the top of the page, next to organic listings for your keywords.
How PPC Advertising Works
So how do PPC and Google Adwords work? There are two approaches you can take when setting up your ads:
The Constant Approach
You can set up an ad that runs continuously, which will cycle through different keywords and phrases related to your product or service. Google’s algorithm determines which ones bring the most relevant traffic to your site – and adjusts accordingly.
Targeted Campaigns
You can also set up a campaign directly targeting specific search terms so that only people searching for that term will see your ad. If you opt to go this route, the keywords you choose are essential – since they’ll determine whether or not anyone sees your ads at all.
Use Your Ad Budget Strategically With Advertising That Works
With so many options for advertising online, it can be easy to use up your entire marketing and advertising budgets on one channel. But is this the best way to get the most for your money?
Since Google launched Adwords in 2000, online marketing has become more accessible and affordable than ever before. Now, over 80% of people use some kind of search engine at least once per day – with Google drawing in around two-thirds of all searches.
Google’s pay-per-click adverts, or PPC as they are commonly called, offer a unique opportunity to reach more customers and help your business stand out from the competition.
PPC Management Pricing & Costs
We custom price each client depending on their needs, but here are some rough numbers to give you an idea of cost & spend. Contact us for a detailed quote.
PPC Gold Plan
$1,500 setup
15% ad spend
- Monthly Consulting
- Keyword Research & Analysis
- Google Analytics tracking
- Monthly reporting
- Up to 500 keywords
- Minimum $1,500 ad spend / month
PPC Platinum Plan
$2,500 setup
15% ad spend
- Monthly Consulting
- Keyword Research & Analysis
- Google Analytics tracking
- Monthly reporting
- Up to 1000 keywords
- Minimum $2,500 ad spend / month
PPC Palladium Plan
$3,500 setup
12% ad spend
- Monthly Consulting
- Keyword Research & Analysis
- Google Analytics tracking
- Monthly reporting
- Up to 5000 keywords
- Minimum $7,500 ad spend / month
